28th June 2011
Campaign devised on Twitter by Beverley Cuddy, editor of Dogs Today magazine, and Judith Broug, designer Missy Red Boots, in response to the two police dogs dying in a car. (Read more about Beverley and Judith - click here)
29th June 2011
Beverley highlights the campaign on ITV's Daybreak.
6th July 2011
A wonderful Dogs Today reader brought the campaign to Stephen Fry's attention and he did this famous Retweet.
8th July 2011
Victoria Stilwell includes the campaign on her website and supports it on her Facebook page, spreading the message to America and beyond.
11th July 2011
We ordered 50,000 of the first-edition stickers, which went on the outside of the car. Produced by Dogs Today magazine, who also paid for 10,000 A3 and A4 posters.
13th July 2011
Don't Cook Your Dog merchandise is made available.
14th July 2011
August issue of Dogs Today goes on sale announcing how to get your free car stickers and how to join the campaign.
21th July 2011
Don't Cook Your Dog website created by Judith Broug (MissyRedBoots).
27 July 2011
Second-edition car sticker: 100,000, produced thanks to the support of Dogs Trust, the Kennel Club, RSPCA, National Animal Welfare Trust and Mutley and Mog.
28th July 2011
Dr Ian Dunbar endorses the campaign and offers to help bring it to California.
2nd August 2011
Emergency card: First 100,000 produced thanks to the generosity of Border Collie Trust GB and Linda Ward's Boredom Busters.
Leaflet: First 100,000 produced thanks to the support of National Animal Welfare Trust.
3rd August 2011
Poster for every vet in Britain - very generously produced and distributed by the British Veterinary Association.
4th August 2011
Poster and sticker for every head veterinary nurse in Britain - very kindly organised by the Vet Nurse Times.
8th August 2011
The third-generation car sticker is ordered - 100,000. Generously produced by PetPlan on behalf of its customers and charity partners.
11th August 2011
September issue of Dogs Today goes on sale including a free sticker - the 'outie' as it was to come to be known! Also featuring a 6 pages campaign special including global campaign highlights and first aid information.
15th August 2011
Tesco supermarkets distribute 75,000 Don't Cook Your Dog stickers and thousands of posters and emergency cards via more than 300 stores.
26th August 2011
The Pet Care Trust send PetPlan sponsored Don't Cook Your Dog car stickers and posters to their members. PetPlan send stickers to their customers.
8th September 2011
The Association of Police Chief Police Officers endorse the Don't Cook Your Dog campaign.
Dogs Today's October issue brings the campaign up to date and gives away an emergency leaflet sponsored by the National Animal Welfare Trust.
9th September 2011
The National Association of Dog Wardens endorse the campaign.
23rd September 2011
Dog World newspaper gives away a Don't Cook Your Dog car sticker sponsored by PetPlan to every reader.
5th October 2011
Don't Cook Your Dog is short-listed for Campaign of the Year by the British Society of Magazine Editors.
12th October 2011
Ian Craven, the policeman who left his two dogs in his car on one of the
hottest days of the year, will appear before Bromley magistrates charged
with cruelty. It was this case that inspired the Don't Cook Your Dog
Campaign.
13th October 2011
Dogs Today's November issue goes on sale with a free PetPlan sponsored Don't Cook Your Dog car sticker covermounted.
8th November 2011
British Society of Magazine Editors Awards ceremony at the London Hilton where Don't Cook Your Dog is short-listed for Campaign of the Year.
What's next?
The Kennel Club Charitable Trust have generously agreed to pay for 100,000 stickers and Dogs Trust, Wood Green and Dougal's Den have pledged their help the next print run, too.
Would your company or charity like to help, too?
Contact: beverley@dogstodaymagazine.co.uk
