This amazing campaign was born on Twitter when @beverleycuddy and @missyredboots started throwing some ideas around. Here's some more about them both:
Beverley Cuddy
email: beverley@dogstodaymagazine.co.uk / Twitter: @beverleycuddy / Website: Dogs Today Magazine / Blog: Cold Wet Nose Blog
Dogs Today was launched in 1990 and Beverley Cuddy was appointed as launch editor. It was part of the large Daily Mail stable of publications but sadly only the proprietor (who was a great dog lover) and Beverley saw its true potential.
In 1992 Beverley organised a successful MBO and became Publisher, Editor and majority shareholder of the new company Pet Subjects Ltd. Daily Mail proprietor Viscount Rothermere very generously sold Beverley the title for £1 and then invested in the new company becoming a shareholder. The title had been Viscount Rothermere's idea and he shared Beverley's vision for a magazine that campaigned hard for man's best friend.
Dogs Today has always been at the forefront of reform. The magazine aims to be ethical and thought-provoking and to appeal to intelligent caring dog lovers worldwide who want to improve things for dogs.
Beverley has had Bearded Collies since she was a child and her latest one is called Oscar. She also has a Dogs Trust rescue Springer called Tess.
Beverley had her own column in the Mail on Sunday for eight years and has regularly appeared on TV and radio programmes with a doggie theme. She is Chairman of Tailwaggers Club Trust, an ancient and small doggie charity that helps pet owners in distress.
judith broug
email: mail@missyredboots.com / Twitter: @missyredboots / Website: MissyRedBoots
MissyRedBoots aka Judith Broug, is an Australian born, Dutch raised, UK based graphic designer, whose life-long love of art and design is matched by her love of dogs, and her concern to improve animal welfare.
Judith moved from Holland to the UK in 1999, and set up MissyRedBoots designers in 2000. The company provides graphic design and marketing services to organisations large and small, including many international clients and dog related charities & organisations. Judith's animal interests obviously mean that animal related design work is something of a speciality.
Judith is an active volunteer & board member of Tailwaggers Club Trust.
She has been active in the rescue world by social media & marketing activities and providing foster care and dog advice to those in need, and in that capacity has appeared on TV and numerous events and fundraisers. More recently, Judith, fostered and re-homed 3 very boisterous rotweiler/dalmation/greyhound puppies (who were handed-in in a cardboard box at 6 weeks old with 5 more siblings), and then an enormous "blue" Dane with issues from a pound, Judith is currently also campaigning to highlight the enormous benefits of fostering dogs and to recruit more fosters.
Judith currently has 3 dogs of her own: Rothko, possibly the most handsome and playful Heinz 57 ever rescued from a Dog Pound: Nadar, a sleek and beautiful Lab/Weimaraner cross, taken in after a local "accident" which created 10 more in need of homes; and Merz, one of the aforementioned puppies, who is perhaps best described as the indestructible "robodog", but with brains!
